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Case Study

SydLeads

Multi-Channel Lead Capture & Attribution Platform

6,000+
Lead Sources Connected
8 Auto
UTM Fields Captured
Zero
Duplicate Leads
CSV / XLS / PDF
Export Formats

Overview

SydLeads is a lead management platform built specifically for digital marketing agencies. It captures leads in real time from Facebook Lead Ads, Google Lead Forms, Instagram, TikTok, website forms, and 6,000+ apps via Zapier — tagging every lead with full UTM attribution so agencies know exactly which campaigns, ad sets, and ads are generating revenue. No spreadsheets. No manual exports. No guesswork.

Platform Previews

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Challenge & Solution

The Challenge

Digital marketing agencies were managing client leads across Facebook Lead Center, Google Sheets, email notifications, and manual exports — with no single source of truth. UTM data was being lost, conversion rates were impossible to calculate accurately, and agents had no system to track follow-ups.

  • Leads from Facebook, Google, and websites lived in separate tools with no unified view
  • UTM attribution data was lost — agencies couldn't prove which campaigns drove conversions
  • No follow-up tracking meant hot leads went cold without anyone noticing
  • Each client's leads mixed together — creating data privacy and reporting headaches
  • Reports took hours to compile manually from multiple exports

Our Solution

We built a real-time capture engine with automatic UTM tagging, a five-stage lead pipeline, and fully isolated per-client workspaces — so agencies can prove ROI and manage follow-ups without ever opening a spreadsheet.

  • Real-time lead capture from all major ad platforms via native Zapier app, webhooks, and website snippets
  • Automatic capture of utm_source, utm_medium, utm_campaign, utm_adset, utm_ad, fbclid, gclid
  • Five-stage pipeline (New → Contacted → Qualified → Converted → Lost) with full audit log
  • Isolated workspaces per client — leads, users, API keys, and reports never mix
  • One-click exports to CSV, Excel (.xlsx), and formatted PDF reports

Key Features

Multi-Channel Capture

Capture from Facebook Lead Ads, Google Lead Forms, TikTok, Instagram, website forms, and 6,000+ Zapier apps in real time.

Full UTM Attribution

Every lead tagged with utm_source, utm_medium, utm_campaign, utm_adset, utm_ad, fbclid, gclid, and platform lead ID automatically.

Lead Pipeline

Five-stage pipeline with status history, timestamp logging, and per-agent activity tracking for complete follow-up accountability.

Analytics Dashboard

Facebook vs Google vs Website breakdown, conversion rates, source bar charts, and top campaigns — updated live.

Agent Performance

Track leads touched, contacted, qualified, and converted per agent with conversion rate by date range.

Multi-Workspace

Fully isolated workspaces per client. Each has their own leads, users, roles, API keys, and reports — never mixed.

Why It Excels

Built for agencies — multi-workspace isolation means each client's data is fully private

Full UTM attribution from capture to conversion proves real campaign ROI

Three connection methods (Zapier, webhook, snippet) means any stack works in minutes

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